This year’s Back To School campaign was all about kids and mothers empowerment.
The visuals represent a moment of bonding between the mother (main target and focus of the brand) and the kid (her superhero/champ). These moment are very important in every kid’s life, they give them the power and develop their courage.
Kinder Chocolate takes part of every new start/ journey no matter how simple it is, giving them the best treat to share with their beloved ones.
Agency: TBWA \ RAAD
Team: Christopher Ghorayeb (ACD)
Option 1
Option 1 - variation
Option 2
