Little Ideas Happy Moment is a new activation for Kinder that invites kids to draw an idea of a moment that makes them and their loved ones happy. This allows them to enter the draw and win many prizes.
Since this activation is new, it had to be represented in the visual. That’s why we have the kids sitting on a piece of paper with their drawing on it representing their “happy moment”, and from the other side, this specific moment coming to life.
Agency: TBWA \ RAAD
Team: Christopher Ghorayeb (ACD) - Leah Faddoul (Copywriter)
Digital Banners