This campaign aims into encouraging customers to do regular check-ups for their cars, especially for their AC system after the winter season.
The idea is to show in a direct way the effect of a regular AC check-up. While everything outside is burning hot, Nissan always makes sure that you will still enjoy your summer outings.
Agency: TBWA \RAAD
Team: Christopher Ghorayeb (ACD) - Leah Faddoul (Copywriter)
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Heat sensitive sunshades. Once the temperature gets super high, a message appears warning people about the heat’s consequences on the car and inviting them to purchase Nissan’s AC service packages.
This is a social campaign on Nissan’s instagram account where people are asked to share the hottest picture of their Nissan cars using the hashtag #My_Nissan_is_hotter_than_yours for the chance to be featured on Nissan’s page.
After a week, Nissan will reveal the answer in a post: “The hottest car is the one without a functioning AC”
They will also launch a new hashtag #Cool_is_the_new_Hot