Nissan - After Sales Campaign

This after sales campaign aims into encouraging customers to do regular check-ups for their cars.

While so many brands tackle this brief in a negative way, we decided to do the opposite, showing them instead the benefits of a regular check-up.

We turned the alarming signs that we see on the dashboard into positive “iconic” signs. These new emojis will become the new language for all Nissan customers. Cause after all, safety never looked that good!